Chloe Holladay is a baton twirler and content creator who became the Tennessee Titans’ first majorette in 2025. She is also the NFL’s first majorette since 2002. The Hartselle, Alabama native spent five years as a University of Alabama Crimsonette and graduated with a nursing degree in 2024.
She also has a large audience on TikTok and Instagram, and reports name Tylenol and Color Street as brand partners. No reliable public figure exists for her net worth or Titans pay, so this profile sticks to documented work. It begins with her early life and her path to the NFL.
Chloe Holladay Quick Facts
| Fact | Details |
| Profession | NFL majorette, social media content creator, founder of Exxtra by Chloe |
| Hometown | Hartselle, Alabama |
| Education | Bachelor’s degree in nursing, University of Alabama (2024); former Alabama Crimsonette and captain |
| Current Group | Tennessee Titans (majorette, performing with the Blue Crew drumline since the 2025 season) |
| Spouse | Kulyn Hubbard (mechanical engineer; wedding held in Chattanooga, Tennessee) |
| TikTok | @chloe_holladay: about 1.2 million followers (October 2026) |
| @chloe_holladay: about 545,000 followers (October 2026 profile listing) | |
| Birth Date | Not confirmed by a primary source |
Not to Be Confused With
Chloe Holladay is the Tennessee Titans majorette and content creator from Hartselle, Alabama. She is not Chloe Holliday, the wife of Baltimore Orioles infielder Jackson Holliday. She is also a different person from Chloé Hollings, the French-Australian voice actress known for voicing Widowmaker in Overwatch.
Early Life and Education
Chloe Holladay grew up in Hartselle, Alabama, and began baton twirling at age five at Kim’s Star Twirlers. The studio was led by Kim Robertson and her daughter Paige Robertson Parker, both former Alabama Crimsonettes. Holladay later captained the majorette squad at Hartselle High School and graduated in 2020.
The majorette then enrolled at the University of Alabama and joined the Million Dollar Band’s Crimsonettes, a goal she had held since childhood. She later served as the squad’s captain. Holladay graduated in 2024 with a nursing degree, then turned her focus to becoming an NFL majorette.
Years as an Alabama Crimsonette
Holladay tried out for the University of Alabama Crimsonettes virtually during her senior year of high school in 2020. She went on to spend five years with the Crimsonettes in the Million Dollar Band. Reports describe her as a captain or co-captain in her later seasons, and sources differ on the exact title.
Her profile grew beyond campus in 2023, when she appeared on the SEC Network with analysts Paul Finebaum and Tim Tebow after Alabama’s SEC championship game against Georgia. In 2024, she told Sports Illustrated she hoped to become the first NFL majorette.
Becoming the Titans’ First Majorette
Chloe Holladay became the Tennessee Titans’ first majorette in 2025 and the NFL’s first since 2002. She built a pitch showing how a twirler could add to the game-day experience. On May 12, she received the call that she would join the team. She announced the role on TikTok in June.
Her official debut came at Nissan Stadium when the Titans opened the season at home on September 14. The role matters because majorettes first performed at NFL games in 1948. The tradition had been absent since 2002, when the Detroit Lions’ majorette group disbanded.
How the Role Was Created
A majorette was not on the Titans’ radar, so Holladay built the opportunity herself. She did not wait for an invitation. Instead, she created a presentation showing how a twirler could add to the game-day experience and pitched it to the team’s front office. The Titans agreed.
Holladay told WKRN she twirled six to seven hours a day while preparing for the job. Her role has her performing with the Blue Crew Drumline, where she has described long hours in the heat to keep every beat, toss and step in sync. She also said she holds herself to a high standard because young girls look up to her.
NFL Majorette History
Majorettes are baton twirlers who perform with marching bands and sideline groups. They were a feature of NFL games before cheerleaders. The first majorette group appeared on the field in 1948 as part of the San Francisco 49ers, and other teams followed with their own.
The tradition faded over time. The Detroit Lions disbanded their majorettes in 2002, and no NFL team has used one since then. That gap is why Chloe Holladay’s 2025 debut with the Tennessee Titans was reported as the league’s first majorette in over two decades.
Career Milestones at a Glance
| Date | Milestone |
| Age 5 | Began baton twirling at Kim’s Star Twirlers in Hartselle, Alabama |
| 2020 | Graduated from Hartselle High School; tried out virtually for the Alabama Crimsonettes |
| 2020 to early 2025 | Five years with the Crimsonettes and the Million Dollar Band |
| 2024 | Graduated from the University of Alabama with a nursing degree |
| May 12, 2025 | Received the call that she would twirl for the Tennessee Titans |
| June 2025 | Announced her Titans role on TikTok |
| September 14, 2025 | Official Titans debut at the home opener |
| August 23, 2026 | Performed before the Titans’ preseason game against the Seattle Seahawks |
| October 2026 | Appeared in the Titans’ Mini Majorette program at home games |
Social Media and Content Creation
Holladay is most active on TikTok, where her @chloe_holladay account showed about 1.2 million followers in October 2026. On Instagram, she celebrated 500,000 followers in July 2025, and a later profile listing shows about 545,000. Her TikTok page features many game-day videos, and local reports say she uses her platform to share her faith.
Her audience was part of the Titans announcement. The Tennessean called her a social media influencer, and WKRN noted her 500,000-plus Instagram following. Public reports do not show how much that audience shaped the team’s decision, so no direct link has been established.
Income and Net Worth
No reliable public figure exists for Holladay’s net worth or income. Her Titans role is confirmed as active, but its pay has not been disclosed. Online estimates are built from follower counts rather than financial records, so this article does not use them.
| Topic | Status |
| Net worth | ⚪ Not publicly available |
| Titans majorette pay | ⚪ Role confirmed; pay not publicly disclosed |
| Brand partnerships | ✅ Tylenol and Color Street reported; deal amounts not disclosed |
| Business | ✅ Owner of Exxtra by Chloe; revenue not disclosed |
| Social media income | ⚪ Not publicly available |
Verified Income Sources
Public reports document several work areas for Holladay, but none include earnings. Reports confirm her Titans role, two named brand partners and her social media presence. No source discloses pay, deal amounts or revenue, so no figures appear here.
| Source | What Is Documented | Status |
| Titans majorette role | Active role since 2025 | ✅ Confirmed; ⚪ pay not publicly available |
| Brand partnerships | Tylenol and Color Street reported | ✅ Partners named; ⚪ amounts not publicly available |
| Social media | TikTok and Instagram audiences | ✅ Audience confirmed; ⚪ earnings not publicly available |
| Exxtra by Chloe | Business she owns | ✅ Ownership reported; ⚪ revenue not publicly available |
Why Online Net Worth Figures Conflict
Net worth figures for Chloe Holladay do not agree. Some sites list about $5 million, and one page of the same site also gives $500,000. Others describe an actress and producer, which does not match the majorette and content creator. None explain how they calculated the number. Before trusting any figure, check that it names its sources, describes the right person and explains its method.
Marriage and Personal Life
Chloe Holladay is married to Kulyn Hubbard, whom she met through TikTok by her own account. They did not meet in person until her freshman year at the University of Alabama in Tuscaloosa. Earlier reports describe Hubbard as a mechanical engineer. They got engaged on July 27, and Holladay has said the couple married at a courthouse in January.
They later held a larger wedding at Howe Farms in Chattanooga, Tennessee, with about 300 guests, according to Holladay’s podcast interview. She added a baton performance to the celebration, following a Crimsonette tradition. Local reports say she uses her platform to share her faith, which she has named as a public value.
Latest Verified Updates
The Titans’ official photo galleries show Holladay performing at two preseason events in August 2026. On August 23, 2026, she performed before the Titans’ preseason game against the Seattle Seahawks at Nissan Stadium in Nashville.
Six days later, on August 29, 2026, the team’s gallery shows her with the Blue Crew Drumline at the Rac Pack Tailgate before the preseason game against the Chicago Bears. Later regular-season galleries credit the “Titans Entertainment” group without naming her individually, so this section lists no further appearances.
Conclusion
Chloe Holladay’s path runs from baton lessons in Hartselle, Alabama, to five years with the Alabama Crimsonettes and a nursing degree in 2024. In 2025, she pitched the Tennessee Titans on adding a twirler. She became the team’s first majorette and the NFL’s first since 2002. Her TikTok and Instagram audiences have grown alongside that work.
Financial details remain limited. No reliable public figure exists for her net worth, and her Titans pay has not been disclosed. Reports name Tylenol and Color Street as brand partners and Exxtra by Chloe as her business, but no amounts are public. Online net worth figures conflict, and some describe a different person, so they should not be treated as confirmed. The documented milestones are the most dependable way to understand her career.
Frequently Asked Questions About Chloe Holladay
Does Chloe Holladay work as a nurse?
No public report shows her working as a nurse. She earned a nursing degree from the University of Alabama in 2024. She has described her current work as majorette, business owner and full-time social media creator.
What is the difference between an NFL majorette and an NFL cheerleader?
An NFL majorette twirls a baton, while cheerleaders perform dance routines. Majorettes performed at NFL games from 1948, before cheerleaders. The Titans’ majorette performs with the Blue Crew Drumline, and the Titans’ cheerleaders dance during home games.
Is Chloe Holladay paid by the Tennessee Titans?
Public sources do not say whether the Titans pay her or how much. Her role as the team’s majorette is confirmed, but compensation has not been publicly disclosed, so a reliable answer is not available.
Will Chloe Holladay return for another Titans season?
She has already returned. Team photo galleries show her performing at Titans preseason games in August 2026, and an October 2026 news report still calls her the team’s majorette. Plans beyond this season have not been publicly announced.
How did Chloe Holladay and Kulyn Hubbard meet?
A: By her account, they connected on TikTok but did not meet in person until her freshman year in Tuscaloosa. After about a month of messaging on Snapchat, he took her to Chili’s.
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